Black History Month 2024: See how stores are celebrating and giving back

Check out these top picks for Black History Month.

February 22, 2024, 5:43 PM

This Black History Month, brands are celebrating, supporting and amplifying Black culture.

From Kohl's tapping an Emmy-nominated illustrator to create a special curated collection to Sephora spotlighting its beloved Black-owned brands, retailers are doing their part to illuminate the contributions, businesses and more from Black creators and entrepreneurs.

Just ahead, learn more about what stores are doing this season to give back, and how you can shop while supporting as well.

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Kohl's

This year, Kohl's tapped Emmy-nominated illustrator Erin K. Robinson, also known as Brooklyn Dolly on Instagram, to create a special collection of clothing and accessories as part of its Sonoma Community, which aims to celebrate diversity and inclusion everyday.

Robinson's work includes a variety of mediums such as ink, charcoal, watercolor, stencil, collage, markers and digital artistry, which is reflected in the line of clothing and accessories she designed with Kohl's.

Throughout the curated collection, you'll find graphic tees that embrace Black femininity as well as exciting home items designed with vibrant artistry.

In addition to Kohl's collaboration with Robinson, the retailer has also donated $100,000 to the National Urban League through its Kohl's Cares platform to help support its mission to advance economic empowerment, health equity, educational, job and housing opportunities and ensure the protection of civil rights for marginalized communities across America.

Shop:

15% off
Kohl's

Women's Sonoma Community Black History Month Brooklyn Dolly Boxy Tee

  • $16.99
  • $19.99
  • Kohl's
  • ?
  • Use code ENJOY15 at checkout
15% off
Kohl's

Adult Sonoma Community Black History Month Positively Black Long Sleeve Tee

  • $21.24
  • $24.99
  • Kohl's
  • ?
  • Use code ENJOY15 at checkout

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15% off
Kohl's

Sonoma Community Black History Month Brooklyn Dolly Mini Candle Set

  • $16.99
  • $19.99
  • Kohl's
  • ?
  • Use code ENJOY15 at checkout

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Sephora

As the first major retailer to sign the 15 Percent Pledge, which calls on major retailers to commit a minimum of 15% of their shelf space to Black-owned businesses, Sephora is spotlighting its beloved Black-owned brands in an effort to continue to live up to the company's commitment.

Shop:

Sephora

Danessa Myricks Beauty

  • $36
  • Sephora
Sephora

Ami Colé Hydrating Lip Treatment Oil

  • $20
  • Sephora
Sephora

OUI the People Featherweight Hydrating Body Gloss Oil with Squalane

  • $65
  • Sephora

Knix

This innovative intimate apparel brand, known for its leakproof technology, has collaborated with its community to create customized boxes to support a number of Black-owned businesses for the second year in a row.

Shop:

Knix

Super Leakproof Dream Short

  • $38
  • Knix
Knix

Revolution V-Neck Bra

  • $58
  • Knix
Knix

BlissFit? Maternity Legging

  • $50
  • Knix

Walmart

The mass retailer is bringing its Black & Unlimited platform -- which has mission of supercharging the unlimited potential of Black creators and brands by providing access to Walmart's scale -- to its stores this year. This will make it easier to shop Black-owned brands across categories such as beauty, wellness, apparel and more.

The company has also dedicated a special section of its website to Black-led brands.

Shop:

Walmart

Midwest Kids Graphic Tee Shirt, Sizes XS-3XL

  • $9.98
  • Walmart
Walmart

TPH BY TARAJI Master Cleanse Scalp Shampoo

  • $14.97
  • Walmart
25% off
Walmart

HBCyoU Cheer Captain Alyssa 18-inch Doll

  • $25.99
  • $34.97
  • Walmart

Ulta Beauty

The beauty haven is celebrating the joy of Black beauty by highlighting Black-owned and founded brands through a dedicated page on its website.

Shoppers also get to enjoy learning about how Ulta plans to uplift and magnify Black beauty -- not just this month, but every month.

Shop:

Ulta Beauty

Black Girl Sunscreen Moisturizing Sunscreen Lotion SPF 30

  • $15.99
  • Black Girl Sunscreen
Ulta Beauty

BeautyStat Cosmetics Universal C Skin Refiner Vitamin C Brightening Serum

  • $85
  • Ulta Beauty
Ulta Beauty

Juvia's Place The Warrior III Eyeshadow Palette

  • $20
  • Ulta Beauty

Converse

The legendary footwear brand has launched a "Black Joy" capsule collection inspired by the amazing energy of the Harlem Renaissance.

This new launch includes two new iterations of the iconic Chuck 70 and Chuck Taylor All Star Lift shoes.

Since 2015, Converse has donated $3.9 million to Black community organizations.

Shop:

Converse

Chuck 70 Blk Joy Tear-Away Canvas

  • $105
  • Converse
Converse

Chuck Taylor All Star Blk Joy Suede

  • $80
  • Converse
Converse

Black Joy T-Shirt

  • $40
  • Converse

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